Identity Design
What is Identity Design?
Corporate identity is the look and feel of your brand and how it’s implemented on all your touchpoints. This includes your printed collateral, your staff uniforms, signage, vehicle graphics, packaging, website, advertising and any other visible element of your business.
Identity creates awareness and familiarity with your target audience. It is important for your identity to be consistent across all touchpoints, not just in look and feel but also the tone of all language used in the materials.
Why Does Brand Identity Matter?
Brand identity matters because without it, customers are not able to recognize a brand easily. A strong brand helps sell a company to its target audience.
Think of Steve Jobs and how he obsessed over the small details like the way every product was packaged and the look of even the inside of a computer. This level of focus isn’t necessary, but it does show how Apple got to where they are now…one of the most valuable brands in the world.
All companies, large and small should strive to build a strong identity.
Our Identity Design Process
Briefing
Design
Development
Delivery
Do you already have a brand that you love but your identity is lacking consistency and pizzazz
We have worked with many clients who are happy with their brand and don’t want to change this. You still need a range of professional, consistent and brand aligned marketing materials that help you to reach out to your target audience and build a connection to your brand. If you have brand guidelines, we can hit the ground running and design and produce whatever is needed to complete your identity. No brand guidelines? No problem. We can still use your look and feel to move forward and flesh out your identity.
With over 30 years of international experience and heaps of awards under our belt, RedSpark has the talent to design marketing materials that ensure you stand out, connect with your customers and grow your brand awareness.
The benefits of working with RedSpark
Responsive
In this day and age there’s no excuse for not responding to a client’s needs within a timely manner. We understand that you need fast results and we’re here to make that happen. There have never been more ways to make contact than there are now. This means we can not only respond to questions and concerns, but also get onto urgent matters very quickly. Plus the delivery of your finished project, whether it’s electronic artwork, printed materials or online material, this can be done super quick and often remotely.
Clear and concise communication
You need to know what we can do for you and when it will be done. We will give you honest feedback and expert advice. We will tell you what you need to be thinking about, and answer all of your questions. As the project progresses we will keep you in the loop as to the status and when to expect your new marketing materials.
We know print finishes and effects, stocks and how to get the best results.
If you invest in great graphic design work to make your brand shine, the final product needs to reflect your vision and make the whole investment worthwhile. With the right execution, print effects and paper choices your printed materials will scream quality and attention to detail. We have the experience necessary and we don’t take shortcuts, water down the impact.
Accessible
You need to be able to access your creative partner easily whenever you want to discuss your design needs and upcoming business challenges. We always welcome your calls or visits to our central Auckland graphic design studio and we are also more than happy to come top you. We are only a phone call or Zoom meeting away and no question is ever silly. We are here to help you get the best results for your business.
Great value
Do it once and do it right. The public face of your company is very important and it needs to project the right message and positioning. Some of the less experienced designers may charge lower fees, but may also work slower and need a lot more guidance and hand holding. This takes a lot of your time away from what you do best. We’re not the cheapest graphic design agency in Auckland, but we’re also not the most expensive. What’s more important is that we deliver unbeatable value. Highly experienced designers tend to have slightly higher fees, but can work faster and need less direction. Their expertise with problem solving and knowledge of industry best practices, combined with their established relationships with vendors can help you find the resources to finish the job and within your required timeframes. With our creativity and expertise applied to your challenges, you can achieve great results and value for money.
Why Choose RedSpark for Your Identity Design Partner
Expertise
At RedSpark we have extensive expertise in all areas of identity design including logos, brochures, websites packaging and tradeshow graphics. We also like to share our knowledge with clients offering them suggestions that may be outside the box, but can help to solve their problems in a more efficient way and add value. We see it as part of our responsibility to guide our clients toward the best solutions and save them costs wherever possible. Our high level of education and qualification combined with 3 decades of real world experience means you can have peace of mind when choosing RedSpark for your identity design projects.
Extensive portfolio
With about 3 decades of creative work for numerous local and global clients, our portfolio covers a wide variety of work for small and large businesses in just about every industry. We’ve won awards and accolades and our work has been published in several local and international design publications. Keen to check out our portfolio? Call Angela now and set up a meeting.
Testimonials
Our client-centric approach means we focus on providing excellent service and delivering outstanding design solutions for our clients. This translates to happy clients who love to share the joy. Read our client testimonials here.
Time management
At RedSpark we’re used to juggling multiple projects at a time and changing gears several times in a day. Time management is key to achieving a smooth workflow and meeting deadlines. Our online time management software is state of the art and with regular work in progress meetings we can prioritise clients needs and orchestrate our well-oiled creative machine.
Patient
We have worked with many business owners who are experts in their specialised industries, but aren’t marketing experts. If you’re new to branding, design and marketing, we are here to help, educate and guide you. We’re happy to hold your hand through the whole process and offer our expert advice to ensure the optimum outcome for your company branding and marketing needs. With a common goal in mind and a little patience we’ll get you up to speed on the latest design solutions and marketing channels.
We Offer a Full Service Solution to Make Your Life Easier
Identity design is only part of the equation. In order to deliver the final product, there are often several other important pieces to the puzzle. Things like photography, copywriting, marketing strategy, printing etc. At RedSpark we have partnerships with a carefully selected network of trusted providers of a whole range of services that mesh together to complete the project. We can assemble the right team of experts to collaborate on the process achieve the best results for you. This saves you time so you can focus on running your business knowing we will handle the project management and keep you informed along the way.
We have partnerships with the following service providers
- Photography
- Copywriting
- Illustration
- Web development
- Signwriting
- Tradeshow display production
- Marketing strategy
- Printing
- Branded apparel
Identity Design Services
We provide a wide range of identity design services including the following:
- Logos
- Brochures
- Business cards
- Newsletters
- Tradeshow graphics
- Annual reports
- Advertising
- Signage
- Posters
- Flyers
- Packaging
- Vehicle graphics
- Branded apparel
- Social media graphics
